Wiha Tools to Introduce New Merchandising Program at STAFDA show in Austin, Texas

Wiha Tools to Introduce New Merchandising Program at STAFDA show in Austin, Texas

Press Release | Wiha Tools USA

MONTICELLO, MN – October 16, 2017

Wiha Tools USA will be attending the STAFDA Show in Austin, Texas November 12- 14. The focus of this year’s show is to introduce a new merchandising program designed for the professional dealer and user.

The program is merchandisable friendly, functional, and informative. The majority of the 300+ SKUs are packaged with easy to open reusable packaging or include a storage solution. Wiha is focused on driving our business with the Professional Tradesman. We pride ourselves on having the best-in-class products and now have a merchandising concept that supports the channel.

During the show Wiha will be offering aggressive STAFDA-only promotions to support the merchandising program and our dealers who attend the show.

Kelly Ledin, Wiha Tools USA marketing manager, said, “STAFDA members are important to our business and the industry, so we have worked hard to develop a promotional program to support them and abide by the requirements of our Minimum Advertised Pricing program.”

To take advantage of these promotions and learn more about our Merchandising program, please visit Booth # 119–121.

About Wiha Tools

Founded in 1939, Wiha has become a leading global manufacturer of hand tools and solutions for professional tradespeople and industrial markets. Currently, over 1000 Wiha employees manufacture and market award-winning Wiha premium tools. A host of awards underline that Wiha has set the standard in functionality, design, and quality.

Willi Hahn Corporation USA dba Wiha Tools is a wholly-owned subsidiary of Wiha Werkzeuge Gmbh Schonach, Germany.

Wiha Tools USA has developed into the largest subsidiary of Wiha Worldwide offering over 3,500 products from our Monticello, Minnesota based North American Headquarters. Wiha Tools USA services all of North, Central and South America.

With over 80 years of manufacturing experience Wiha has become a world leader in the production of premium quality German hand tools with a focus on application-driven design, engineered specifically for professional tradespeople. Wiha’s commitment is to safety, premium quality and excellence at the highest level, unparalleled customer service and community engagement, and to constantly and continuously improve our application-driven designs and production efficiencies.

The family-owned company is recognized, as a TOP 100 most innovative medium-sized German enterprise and received the Manufacturing Excellence Award (MX Award) as the best German SME (Small Medium Enterprise). Wiha is the first-hand tool manufacturer in the world to receive the internationally recognized AGR (Aktion Gesunder Rücken) seal of approval. Wiha’s innovative approach offers real added value and user benefits in terms of increased efficiency and functionality in everyday work. www.wihatools.com

Media Contact

Wiha Tools USA
Willi Hahn Corporation
1348 Dundas Circle
Monticello, MN 55362